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Social Media for Mom Entrepreneurs: 3 Easy Steps To Connect With The Right People
Facebook, LinkedIn, Twitter. The Internet is full of social options to reach out and promote your business in addition to your Web page and your blog. But you have to use them wisely and carefully. Facebook is a good place to have not only a page, but also a site to collect fans. When you post info, all your fans get the post. LinkedIn is a site for business people to contact each other for business opportunities. Twitter can get a quick (remember, only 140 characters) message out to your database.
One important thing to keep in mind is that your personal accounts and your business accounts are not the same account. So, if you want to say you love going to Starbucks, do it on your personal account. Your business contacts don’t care.
Here are three guidelines for your business account:
1. Make sure what you post relates to your brand image. A lot of people post nonsense like the Starbucks comment and then expect to get a prospect. This won’t work. Stick to business. Tell the site what’s new with the business or if you have a public image, where you’ll be for a meet and greet.
2. Is your post inspiring or tiring? Sometimes if you run across something that gives you a lift, you can share it with your media friends as long as it pertains to business. It’s not about a new way to fold towels unless it gives you more time for your business. Of course, if you really do find a better way to do something, by all means, shout it out.
3. Are you taking your conversations offline to get to really know, like and trust your social media friends? Make sure your Internet contacts truly do have common interests as you. The Internet, even the social media pages, is anarchy, and you have to be on the lookout so that your business isn’t dragged down by someone who does not wish you well.
Used properly, social media can be used to as a tool to really reaching out and touching someone.
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Comment
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Comment by Kelly H Russo on July 11, 2010 at 11:16am -
Once again thanks for posting. I am a small business and I am trying to grow contacts and build relationships. I spend alot of time lately retweeting for others and I dont mind at all.
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Comment by Heather Lopez on March 15, 2010 at 9:31am
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Hi Lucinda,
Sometimes there is a slight merge of personal and business. I think it differs if you are a small business entrepreneur or if you are a larger business. When you are smaller, sometimes a more personal side helps draw in the crowd. I find that if you only tweet about business, and you are not an already well-known brand, you lose your followers and fans. Again the 80/20 rule of promoting yourself 20% of the time and engaging with others 80% of the time. I agree that there are irrelevant comments for anybody, such as a detailed description of your daily schedule or anything bathroom related.
Social networking is a very important tool in your armery of business-building weapons because it is pretty easy, pretty cheap if not free, and it can take your business viral if you know how to use it right.
-Heather
© 2012 Created by Heather Lopez.
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