Wondering what it takes to become a better brand?
What Have Been Your Most Successful Campaigns?
Did you have any that went really well? Any that bombed? Do you have a campaign in the works that you need help with?
Replies to This Discussion
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Permalink Reply by Brandi Starr on
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I had one campaign that totally bombed. I offered a contest to win a gift basket in order to increase the size of my email list. I ran the contest for 3 weeks and only got 7 responses. That was my first tie ever doing a contest. However after analyzing my approach I have some ideas what went wrong.
1) I should have submitted mt promotion to some of the people on Twitter who run alot of contests and asked them to retweet.
2) I realized that at that time 80% of the people following me on Twitter were in the event industry and therefore not the target for improving my list.
3) Most of the responses happened the last few days of the contest. I should have run it for a shorter period and with more aggressive communications.
4) I did not have a photo of the basket until the last week of the contest, I think people were more interested in the gift once they saw it.
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Permalink Reply by Emily (BBB Community Leader) on -
I have some experience with giveaways. I have found that promoting it on giveaway site such as www.online-sweepstakes and www.prizey.net are good ways to get entries. One problem with that, is that a lof of those people are contest hoppers, who don't really stay and interact with your website aside from entering the giveaway.
What are the demographics of your target audience and why do you think they aren't following you on twitter?
Brandi Starr said:I had one campaign that totally bombed. I offered a contest to win a gift basket in order to increase the size of my email list. I ran the contest for 3 weeks and only got 7 responses. That was my first tie ever doing a contest. However after analyzing my approach I have some ideas what went wrong.
1) I should have submitted mt promotion to some of the people on Twitter who run alot of contests and asked them to retweet.
2) I realized that at that time 80% of the people following me on Twitter were in the event industry and therefore not the target for improving my list.
3) Most of the responses happened the last few days of the contest. I should have run it for a shorter period and with more aggressive communications.
4) I did not have a photo of the basket until the last week of the contest, I think people were more interested in the gift once they saw it.
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I've heard the same thing about similar sites which is why I was hesitant to use them. When I first joined Twitter my intent was to network within the events industry and to connect with business coaches and other informational resources. When I followed them, they followed me. I've grown and really found my "place" on Twitter and it is more as a resource to small businesses and those who are looking to plan events (in addition to networking). However, it took me a minute to really figure out how to get connected to the people who would benefit most from my message. I have started growing my Twitter followers more in the direction that I desire but that was all after my failed contest.
Emily (BBB Community Leader) said:I have some experience with giveaways. I have found that promoting it on giveaway site such as www.online-sweepstakes and www.prizey.net are good ways to get entries. One problem with that, is that a lof of those people are contest hoppers, who don't really stay and interact with your website aside from entering the giveaway.
What are the demographics of your target audience and why do you think they aren't following you on twitter?
Brandi Starr said:I had one campaign that totally bombed. I offered a contest to win a gift basket in order to increase the size of my email list. I ran the contest for 3 weeks and only got 7 responses. That was my first tie ever doing a contest. However after analyzing my approach I have some ideas what went wrong.
1) I should have submitted mt promotion to some of the people on Twitter who run alot of contests and asked them to retweet.
2) I realized that at that time 80% of the people following me on Twitter were in the event industry and therefore not the target for improving my list.
3) Most of the responses happened the last few days of the contest. I should have run it for a shorter period and with more aggressive communications.
4) I did not have a photo of the basket until the last week of the contest, I think people were more interested in the gift once they saw it.
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Permalink Reply by Kim on -
In my first year of business I held a virtual baby shower. I had a bunch of other small businesses who donated products and we chose a mom to be to win the prizes. Visitors who signed up on my site were eligible to win prizes as well. I spread the word everywhere and the other businesses also spread the word. I had a lot of entries but it did nothing to help my business. It took a lot of time and work and was not worth it in the end. I would love to hear from others that have done campaigns that worked well.
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Permalink Reply by Emily (BBB Community Leader) on
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What did the entrants do in order to be entered into the contest? Usually when I run a giveaway, we have the entrants go to the sponsors site and fulfill a certain task (sign up for the newsletter, follow their blog, pick out their favorite products, etc). Did any of the businesses you partnered with see an increase in sales?
Kim said:In my first year of business I held a virtual baby shower. I had a bunch of other small businesses who donated products and we chose a mom to be to win the prizes. Visitors who signed up on my site were eligible to win prizes as well. I spread the word everywhere and the other businesses also spread the word. I had a lot of entries but it did nothing to help my business. It took a lot of time and work and was not worth it in the end. I would love to hear from others that have done campaigns that worked well.
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Permalink Reply by Kim on
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From what I recall I think I had them visit the sponsors and pick their favorite prizes. I don't think it helped the sponsors either. I have also taken part in a lot of other blog hops etc and they have increased traffic but haven't increased sales.
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Permalink Reply by Heather Lopez on
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Most people don't want to part with their money in this economy. Most people like free, but in the end don't respect it. If they make a minor investment in something, they may be more likely continue making purchases. Initially, you might offer a lot of free stuff to help get the word out, but then you should convert to large discount specials to maintain and grow your customer base. Studies show that someone has to be exposed to advertising images 6-8 times before they really pay attention, so things like a subscription service could work.
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Permalink Reply by Kimberly Reddington on
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I have been hearing alot that doing give aways is great for getting exposure and traffic, but that it could be the wrong traffic. Just because someone signs up for your newsletter doesn't mean they will ever convert to a customer. Someone suggested to me (a speaker at Ryan Lee's conference) that giving away one of your products as a bonus on someone else's site can produce higher quality traffic to your site. Their thinking is that if the person bought something similar in the past, they most likely will buy another item related to it in the future.
Anyone have any thoughts on this or experience?
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I agree that giveaways do attract a lot of attention and traffic. I myself do not have a store or sell products through Happy and Healthy Mom. I find that companies who do giveaways through my site get better traffic than if they just offer it themselves on their own site or on a giveaway site. I think this has to do with content. If the site provides content for your target audience and/or niche, then you have a better chance of reaching a potential customer, because the people going to that site and following them in social networks are more likely to be a member of that audience. Plus, doing it through another site allows you to reach & expand beyond your own clientele. Plus, offering it on someone else's site, means both of you will be marketing the giveaway.
Kimberly Reddington said:I have been hearing alot that doing give aways is great for getting exposure and traffic, but that it could be the wrong traffic. Just because someone signs up for your newsletter doesn't mean they will ever convert to a customer. Someone suggested to me (a speaker at Ryan Lee's conference) that giving away one of your products as a bonus on someone else's site can produce higher quality traffic to your site. Their thinking is that if the person bought something similar in the past, they most likely will buy another item related to it in the future.
Anyone have any thoughts on this or experience?
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Permalink Reply by Kim on
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I have done lots of contests and giveaways on other people's sites and didn't get anything out of it. It's one thing to have traffic but if you don't eventually get sales from it to me it's not a great investment.
Kimberly Reddington said:I have been hearing alot that doing give aways is great for getting exposure and traffic, but that it could be the wrong traffic. Just because someone signs up for your newsletter doesn't mean they will ever convert to a customer. Someone suggested to me (a speaker at Ryan Lee's conference) that giving away one of your products as a bonus on someone else's site can produce higher quality traffic to your site. Their thinking is that if the person bought something similar in the past, they most likely will buy another item related to it in the future.
Anyone have any thoughts on this or experience?
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Being that the marketing industry is so flooded, I could understand why it has been very hard for you to get the sales through giveaways. Sometimes you get so ingrained with your niche that you are essentially marketing to the same people. If your niche is not profitable, then you need to expand or choose a different niche. Hopefully we can expand this network to assist you in expanding your clientele.
Kim said:I have done lots of contests and giveaways on other people's sites and didn't get anything out of it. It's one thing to have traffic but if you don't eventually get sales from it to me it's not a great investment.
Kimberly Reddington said:I have been hearing alot that doing give aways is great for getting exposure and traffic, but that it could be the wrong traffic. Just because someone signs up for your newsletter doesn't mean they will ever convert to a customer. Someone suggested to me (a speaker at Ryan Lee's conference) that giving away one of your products as a bonus on someone else's site can produce higher quality traffic to your site. Their thinking is that if the person bought something similar in the past, they most likely will buy another item related to it in the future.
Anyone have any thoughts on this or experience?
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